“The colors are quite soft and sophisticated, and the way we create it-very shaved down with a deconstructed appearance-genuinely makes it look antique.” The collection, evocative of Persian heirlooms and awash in milky creams, faded blues and burnished reds, has been coveted by designers since its introduction six years ago.

“Legacy is our most intricate line,” he says. On the luxury end, out of a multitude of choices, Cyrus spotlights two vintage-inspired house collections.

To simplify the selection process, the platform includes a filter to search across four price ranges based on the MSRP for a standard 5-foot-by-8-foot size, from $499 and under to $2,000 and up.

On the Loloi website, designers can compare items, check stock, place orders and confirm ETAs. The sprawling High Point locus, a 25,000-square-foot showroom in Las Vegas and showrooms in Atlanta, New York and Dallas-as well as more than 1.5 million square feet of distribution facilities-guarantee that there’s always a way to experience Loloi products in person. “It’s one of the key variables that makes Loloi an invaluable resource for designers,” he explains. By offering a range of styles and price points, the company combines quality with convenience. “For the living room, a designer may want a beautiful hand-knotted rug as the centerpiece, but then might prefer to save a little bit on the rug in the guest bedroom or the runner in a hallway that gets a lot of traffic,” says Cyrus. From affordable patterned pieces printed using the latest technology, to on-trend collaborations with acclaimed makers, to luxury wool rugs hand-crafted in India, Loloi’s good-better-best selection mirrors the breadth of its origin story: Whether a client’s home represents humble beginnings or crowning achievements, Loloi has something for every stage of the design journey.

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